Lifetime Developments from humble beginnings as a small-scale builder of single-family homes. When founders Mel Pearl and Sam Herzog recognized that future trends in the GTA housing market favored condominium development, they shifted their business to accommodate this new reality. Now, their company has become one of Toronto’s leading developers of luxury condos-becoming well know for their innovation and their extensive charitable work.
Throughout its history, Lifetime has made the creation of livable neighborhoods its top priority. Early in their career, Pearl and Herzog realized that simply building high-quality homes did not create the sense of community that they were seeking. Thus, they began to incorporate elements that improve the livability of their developments. In particular, their new high-rise developments always include both streetscape improvements and rich amenities-benefiting both residents and citizens of the local neighborhood.
Lifetime Developments prides itself in giving back to communities of which it is a part, and currently sponsor the Lifeline Foundation. Founded in 2014, Lifeline supports a number of charitable initiatives (such as food and toy drives, as well as larger fundraising events). In addition, every year the foundation organizes Smashed, a yearly ping-pong tournament that in 2017 raised $350,000 for local charities.
X2 Condominiums. Consisting of a sleek 49-storey tower rising above Rosedale, X2’s most notable feature is known as “The Core”. The Core has a resort-like atmosphere and includes a yoga room and sauna. There is also a pool and landscaped rooftop garden, as well as even a poolside library for those interested in reading while sunning themselves.
Lumiere. True to its name, this 32-storey tower brings life to the city’s business hub. In an area dominated by commercial buildings, Lumiere provides its residents with a lush oasis in the form of a rooftop garden and an indoor pool.
Liberty Market Lofts. Liberty Village is synonymous with lofts, and Liberty Market is a great example of why. Take for example the natural light that fills each apartment-a consequence of the 17′-foot high ceilings. In addition, the building’s fitness options include a yoga studio and a half-basketball court.